How to explain the benefits of an ISP-based smart home solution to your customer

by Mårten Olsson

Internet Service Providers (ISPs) are without a doubt the experts when it comes to sellingdelivering, and communicating about Internet connection to the homes of end customers. But when introducing new technology and business models that also provide great Wi-Fi connectivity to customersthey face a new challenge: Texplain why homes need good Wi-Fi solutions to make their connected smart homes work. In this blog post we present one way to explain some of these benefits to the end customer. Read this as if you were the end customer.  


Smart home challenge #1: Why your Internet connection mysteriously disappears 

Ever get the message “There is no Internet connection – your computer is offline”, even though your router isn’t indicating any problems whatsoever? This might be caused by disturbances by competing airwaves from your, wireless devices, microwave ovens, LED dimmers or your neighbors Wi-Fi. They tend to clutter up the WiFi spectrum leading to disturbances in the signal. There are, to put it simply, too many signals running through the same channel. Imagine trying to listen to the radio when four different radio stations are broadcasting on the same frequency. 

So, what would you do when this happens? Perhaps pull the router plug and wait for 30 seconds? And if that fails – call your Internet service provider (ISP) to ask why the Internet isn’t working
But can they help you? 


Smart home challenge #2: Why movie night was abruptly cancelled 

By now, we are all too familiar with the “spinning wheel of death”. You know, the little wheel on your screen indicating that you must wait because the Netflix show you wanted to watch is still buffering. So, why does it even appear – you’ve got a fast Internet connection, right? 

Well, that may be, but your old router was probably built to handle web-browsing and email, not multiple users on different highquality streaming platforms. HD and 4K calls for tons more data since they deliver drastically higher resolution imagesThat’s why streaming services need a lot more bandwidth to deliver films smoothly, without the spinning wheel of death ruining your movie night. 

When this happens, one option is to tell the other family members to stop streaming on their devices because it’s slowing down the speed. This, however, is most likely a pretty unpopular suggestion, so do you call your ISP to complain that the highspeed Internet isn’t very speedy at all? 
But can they help you? 


Smart home challenge #3: Why no-one wants to work in the upstairs study 

Is your router located somewhere around the entrance of your smart home? No wonder if it is  – that’s where most people put it. However, for optimal distribution of signals, the best place is usually somewhere in the middle of the home

A router is essentially a radio transmitter and a radio transceiver. Depending on where you place the router and the surroundings, the signals emanating from it will be distributed in different waysSignals can be blocked by all kinds of things inside the home – furniture or walls depending on the materials they’re made ofSo, if the router is poorly placed, you might experience “dark spots” to where the Wi-Fi signals simply can’t reach.

If there are places in your home where you can’t get a Wi-Fi signal – do you just accept the bad signal, odo you call your Internet service provider?
But can they help you? 


Smart home challenge #4: Why your Internet service provider can’t help you 

All the smart home challenges discussed here boil down to poor Wi-Fi. Providing the Internet connection to your house and the Wi-Fi connection are two separate things, meaning that when you have a Wi-Fi problemyour Internet service provider can’t help you. The ISP can only see if your Internet connection is up and running, not what’s going on inside your Wi-Fi network.

At least that has been the truth up until now. User focused ISPs understand that their subscribers need more than fast, reliable connectionConsumers also need fast WiFi in every room and great support when things go wrong. Such ISPs offer better WiFi-solutions and advanced management-services. 
The question is – is your Internet service provider equipped to be user-focused? 


Are you a user-focused CSP? Learn more about how managed services can help you get there in our guide which you can download below. Or contact us directly!

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